The Za Lord may not take side in the ongoing pizza Wars, although he can espouse a preference for Chicago style Pizza. Nor may he sabotage those makers of frozen carbdoard that they sell as pizza, unless he teaches them how to make decent pizza.
Nor may the Za Lord allow his guard to intervene against competing pizza companies. No sudden rash of flat tires, unexpected detours, delays or other 'problems' that make the opposition get there with cold pizza.
He may however set his guard, if he has the number to guard Pizza Delivery drivers from rip-offs or at least revenge them when it happens.
He may divide the city into it's usual wards and set up accounts for the local fae to order pizza from. If they are doing well or have the money, their pizza is unlimited except for his finances. Hey, why not become Chicago's Za Lord instead of just a small group of fae.
He can also ask for a preferred customer account, based upon a discount for volume and become the pizza