Well, I'm reading Driven and so far it's the two lead characters having thoughts about how hot his/her body is.
But I was flipping through the book and I did come across one mild sex scene. Well, mild for me. I think these books are geared towards young women. And any description about these books starts with the word romance.
So I think since the bookline is new, it's probably still trying to find it's place. I think the covers would appeal to guys, even though the books have female leads. I think it would be better if the bookline offered male leads as well.
And last night I got to thinking how Driven reads like a Louis L'mour western. Only set in the future. Instead of going on a cattle drive through barren, dangerous outland and outwitting rustlers, the characters are going on a 18-wheeler drive through barren, dangerous outland and outwitting rustlers.