Yeah, Meyers (or her publisher) was smart to choose iconic single images rather than a campy harlequin nonsense to match the crappy--excuse me, campy inside content.
I do think title patterns are a great idea if managed correctly, but not essential.
It's like rhyming in poetry. The important part is the concept, but what really makes a poem impressive is being able to have a beautiful flow of words while still getting the same point across, it makes for much better literary art. I hate those pieces of classic crap "poetry" that's like a long sentence divided up in random places.
A common title pattern is to leave one word the same throughout.
Ex. Inkheart, Inkdeath, Inkspell
Magic Burns, Magic Bites, Magic Strikes
I think they're cool, but they can only add to something that's already good. If the story's bad, it doesn't matter how clever the title is.