What are the themes & threats of your campaign setting?
There are no defined ones. The group started as a Convention-oneshot and kept together. I tried "corruption by power", but my players don't react to temptaion.
I have
a cop who wants to become a warden like her mother.
a focused pactioner (conjurer) who used to be a mercinary and now wants to join the White Council
a plain mortal sniper who has no agenda
a focused practioner (fire) who learned of dragon blood in her veins, gained Ferrovax as a sponsor and developed inhuman toughness and wings. She wants a treasure for her lair.