I didn't see any posts about any of the game developers going to GenCon or anything Dresden related on the GenCon registration website.  If anyone involved with the creation of the game goes to GenCon, maybe they could make themselves available for some Q&A and drum up interest in the game.

If there's no one in the know at GenCon, I can volunteer to start unsubstantiated rumors and I hereby call "dibs" on the following:  you can rp one of the Fallen that's inside another PC's head; you trick them into using you more and more so you can eventually take over their character.  "Dude, it's time ... give me your character sheet."