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McAnally's (The Community Pub) => Author Craft => Topic started by: slrogers on January 17, 2015, 09:34:01 PM

Title: Contagious
Post by: slrogers on January 17, 2015, 09:34:01 PM

I recently came across a good book on marketing called "Contagious: Why Things Catch On"
Here's a video of him promoting it https://www.youtube.com/watch?v=FN4eDk1pq6U (https://www.youtube.com/watch?v=FN4eDk1pq6U).

It looks really good. The basic "STEPPS" are:
Social currency -- What about this will make the person telling others about you, cool?
Triggers  -- What events will naturally occur in their life to remember (and want to talk about) this?
Emotional -- How will this make them feel?
Public  -- How available is this to everyone to see?
Practical value -- How does this compare with all of the other ones out there?
Stories -- A short, memorable story, joke, or anecdote about this that is easy to share quickly?

They sound like good things to think about. The "this" doesn't have to be the book; it can be what ever promotional (or other) thing you want others to help you share.

(Full disclosure: I checked the book out of the library, but I haven't gotten past the first chapter yet.)

Title: Re: Contagious
Post by: slrogers on January 20, 2015, 01:27:33 AM

So I tried to apply these principles in creating this promotional video: http://youtu.be/e2eBU1Ggjs8 (http://youtu.be/e2eBU1Ggjs8)
(It's interesting trying to learn the promotional aspects of publishing as well as the techniques of writing well.)