I had the same issue. Only 2 of my 10 players even had an idea of what the Verse was about. I spent weeks telling them that I just spent 50$ on the book and wanted to give it a shot. They finally agreed so I killed my Savage Worlds campaign and moved onto this one. It took a while to get started, but once we got it going they began to enjoy it.
Your greatest asset is going to be getting your Players Excited about the Universe if they don't know (How Else? Mention Sue the Polka powered Zombie-Rex)
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The other things your gonna need to do is let them know about the Declarations. I find that getting the players to declare things make it a lot more exciting for them. Remind them periodically throughout your game. Get them excited about the fact that they can change the things in this world more than they can in most of them