Hopefully one of the published authors can answer this one:
I've been hearing a lot lately about Advance Reading Copies (ARCs) and I'm wondering if these are the same as the free copies of a newly published book given to a writer by his/her publisher, which traditionally were given away to family and friends. If they are, are writers now expected to use them instead for promotional purposes, by sending them for review to professional critics and/or other writers in the same genre? Is there some sort of professional etiquette writers are supposed to follow in this regard? Thanks.