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On the nature of decision making

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morriswalters:
@Dina

Rather than give you the Cliffs Notes version I'll point to the Wikipedia article.  It's thought provoking.

We buy things for many reasons but advertisers have known for some time that you will react a certain way give the right stimulus.  Vance Packard wrote a book about this type of thing in the 60's, called The Hidden Persuaders. The most obvious, and well known one, is the photo shopping of models to change their proportions.  Another one is deals with how you perceive fruit for instance. You come to see unblemished fruit as an ideal, so in the case of say tomatoes they use a curing agent to turn the tomato red even though it doesn't improve the taste.

@Bad Alias

Emotions are a cognitive heuristic.

Dina:
Interesting. Thanks morris. I was aware of some of our biases but this book seems interesting.

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