Still - Fred is taking the profit from the orders for the basic system to make the other books (good idea) but then giving away PDFs of those books to anyone who coughs up $10.
We're looking major supplements, call it 1000+ pages of professionally produced PDFs (with art and lay) - that he's giving away to 9100+ customers for $10. A huge value, but I hate to think what this is doing to his bottom line.
For a mere $10 you get PDFs of the basic rules and:
The Fantasy Adventure (Tower of the Serpents)
Kriegszeppelin Valkyrie
Magic system toolkit
Wild Blue
Court/Ship
Burn Shift
Fight Fire
No Exit
The Ellis Affair
CrimeWorld
White Picket Witches
Timeworks
Extras Toolbox - 40,000 words all told (~130-160 pages)
Camelot Trigger
Shadow of the Century
Fate Accelerated Edition
Do: Fate of the Flying Temple
Fate System Freeport Companion
Young Centurions RPG
The Day After Ragnarok
Sally Slick and the Steel Syndicate (Novel)
Strange Tales of the Century, and
Dresden Files Accelerated (note that $20,000 will be going straight to Jim)
Each of those PDFs could go at the $5 - $10 range (more for the larger books), so that's a lot of profit that they are leaving on the table.
Richard