Have to up the ante if the target audience is the public rather than the military or government elite. As the Merlin said in regard to the Red Court nerve gassing whole city blocks, "Nobody cares what happens in Africa." Not an issue of wealth or race so much as it's harder for a member of Group A and Group B to put themselves in the shoes of the other. Something awful happens to someone we can't relate with, we don't care without making a conscious effort to relate, but make it someone who reminds us of ourselves, we empathize more readily.
It's not even about arrogance, ethnocentricism or value judgements, it's just some baggage from evolving from troop oriented social primates. "Smell different, different color fur, you're not really us. Even if you're not a threat, I'm more worried about carrying these jumjum berries back to my own troop. Might even get me laid." is how our head-meat naturally tends to process.
A demonstration strike against a third world country won't impact the psyche of the average 1st or 2nd worlder. Compare the Haiti earthquake and it's response to Hurricane Katrina or the tsunami in Japan. People felt awful and wanted to help, but it didn't have the kick to the gut that a catastrophe happening to people with who we relate to more. The "Oh, fuck... that could happen here."
