Nevernever attachments depend upon connections of meaning and such.
Let me tell you, even among the same Fast Food Chains, there can be a difference.
One can be run down and dirty, full of unhappy employees, accessable mainly by the interstate so its customers are only people passing through. Compare this to the single fast food joint in a small town which might be the only place teenagers can get a job - all that promise and eagerness, as well as regular customers.
One could be a place where several kids birthdays have been had. Another could have been robbed, someone even died there.
There's also probably a different atmosphere to a McDonalds in China, to one in the US.