And hey, the greater number of sales of each item Jim's store gets from Amazon, the greater percentage we get in profit!
... And never underestimate the value of appending the store-friendly identifier to other products not advertised in our store.
If more forumites took the extra thirty seconds to append the store-friendly identifier to their purchases (as I detail here--I promise, it's less complicated than it looks!), things would bode very well for the site's future AND Evie and Hickslet mk 2's college funds. 
It's better than any "Donate to keep the site alive" button, because it doesn't cost you a dime!
Priscellie, as always, thanks for being helpful, thorough and gracious with a prompt reply.
I really wish that more forumites knew. I strongly suspect that many or most of us haven't known about the substantial advantage of site-linked Amazon purchasing, or at least haven't thought about it recently enough to readily remember to do so when they're ordering.
It's natural for forum folks to appreciate the untold people-hours given by mods and admins which keep this forum community healthy and enjoyable. To keep in mind that server hours, hosting and out-of-pocket site expenses mean that there are actual money costs involved to keep this ship up and running are perhaps seldom considered.
I wish that there was an avenue, besides this particular thread, which unobtrusively brought this "buying power" choice closer to the forefront of forumites' awareness.
Again, most sincere thanks.
