Work on your descriptions. "You land a perfect strike to the neck but your sword scrapes ineffectively across the armored scales." is more to the point than "No damage, next!".
Actually, as the persistent attacks were all gun shots it was more of "Alright, you hit him square in the torso. He rocks back about half a pace and you see his head turn in your direction." which led to three more rounds (no pun intended) of ineffective gunfire.
Meanwhile, the Focused Practitioner, having failed to produce much reaction from a six shift blast of wind, decided to change his tactics. He aimed his next shot at the side of the path and angled it to kick up dust and debris. This bought them a round free of retaliation and another bit of information as they saw a snake-like tongue flicker out to clear his/its eyes.
This player then proceeded to grab a handful of sharp pebbles etc. and launch them directly at the nearer eye. After that, he aimed a telekinetic burst, not at the opponent, but at the structure next to him -- a sort of Wicked Witch of the West solution; although he did not drop an entire house on it – just a decorative wooden beam and some plaster.
And all this time, the other player continued to empty a clip. One of us is definitely missing something.