Their catch is WINNING.
A few others focused on Church sponsored wizards (Magisters) who weren't always that good.
Have you read Jim's short story, "Warrior?"
We're actually doing something along this line in my game set in Austin, Texas. One of the neighboring towns (Round Rock specifically) is the corporate headquarters to Dell. One of the things the Michael and Susan Dell Foundation has set up is a huge Jewish Community Center in another neighboring town. During City Creation, one of my players said that Michael Dell created that Community Center as a way to help train Jewish Magi to protect him from the dark powers he dealt with in order to make his business really successful. It hasn't come up in story yet, but I've got some surprises surrounding that which will ensure that anybody working for him will have Hell to pay.
Who is Charlie Sheen?