McAnally's (The Community Pub) > Author Craft

Writer Promotion

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dawnsister:
There's a website called The Publishing Contrarian
Lynne's  website is humourous and pretty down to earh.  I thought you might find some of it interesting.

She recently had a topic on:
How Low Should You Sink to Shamelessly Market Your Book? Is Author Jeff Pearlman a Prostitute?

It should be just down the first page alittle.

http://www.thepublishingcontrarian.com/

Here's her bio:
Lynne W. Scanlon has written three nonfiction books with total sales exceeding 600,000 copies. She has been on radio and TV throughout the United States while on national tour promoting her books. She has been interviewed in Newsweek and profiled on CNN. She was a group publisher of developmental product at A/S/M Communications (publishers of AdWeek magazine) and a consultant in marketing and special sales to Barnes & Noble Books. In the August 29th, 2005 issue of Publishers Weekly, she wrote a “Soapbox” column titled “Slaves to the Galley.”

weever:
Personally, I have yet to buy a book based on any promotional material.  The closest I've ever come was to buy a book that was an "Employee Pick".  My sister-in-law lent me Storm Front and was forever hooked.
Word of mouth sells better to me than a free book mark.  Subsequently, if I like the book, I'll in turn suggest it to at least eight to ten other people.

blue moon:
I'm torn about this.  I can't say that I've ever bought anything because of a book mark, but I think it would be worth it to have those kind of materials at a conference.  If I met an author or heard about an interesting sounding book, something that I could drop in my bag and jog my memory could be the difference between a sale now and a sale in 6 months when I stumble across the book again.

Paige:

--- Quote from: blue moon on July 13, 2006, 08:52:47 PM ---I'm torn about this.  I can't say that I've ever bought anything because of a book mark, but I think it would be worth it to have those kind of materials at a conference.  If I met an author or heard about an interesting sounding book, something that I could drop in my bag and jog my memory could be the difference between a sale now and a sale in 6 months when I stumble across the book again.

--- End quote ---

See, I have no self-control when it comes to books...I can admit it. If I read a blurb, hear someone gushing, or read an ad, or excerpt that intrigues me about a book...I go buy the book. (Dresden files are a perfect example) No waiting six months. Ack! I'd go insane. I just don't have that kind of patience.  :-\

But I know what you mean about having something to help keep the title straight and the spelling of the author’s name right. Too many times I’ve stared in the eyes of a bored bookstore employee going...
   “Oh, you know the book I mean...It’s got this really cool cover—blue—I think, with this silhouette of a...thing and...it’s called, The Dark....something and....and....and...never mind.”  :'(

Yeah, a bookmark might’ve helped.
~Paige  :P

Richelle Mead:
I guess there are a lot of different kinds of promotional material out there, and it sort of depends on which you're dealing with.  I agree about the usefulness of bookmarks; they're good little ads and reminders.  But I've seen some new authors go to extremes to have contests for their stuff and give away all sorts of odd things.  None of that means much to me if I haven't read the book yet or know anything about them.  The best 'swag' I ever get is from authors I already love--like Sherrilyn Kenyon buttons and Kim Harrison charms.  The irony is, they didn't need any of that to get me to keep reading!

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