Yeah, some of the details are over on
http://www.deadlyfredly.com/Right now, just a little over 1 week, we're at 689 copies of Your Story and 659 of Our World pre-sold through the website alone. (I don't know how many through retail/distribution yet, and won't for a while.) Monetarily speaking, the Evil Hat webstore figures are going to be the best for us (but don't let that keep you from supporting your local store!).
I'd truly love to hit around 1000 through the store, and at this current rate it seems almost inevitable, though I have to knock vigorously on wood as I say that. We are still in the early surge, and day to day rates after the alpha strike are ranging from 20 to 50 per title. So it could be all the way to a month out or more before we hit that figure, if we even do.
That said, if you've preordered and you think you could convince other people to do as well, go for it. Word of mouth is what makes or breaks a product like this, and the more a "happy customers" vibe gets out there, the more happy customers it'll create.