I do try to write every day, though this doesn't necessarily come through as the "word-count" mode. When I'm in the middle of a novel, and it's flowing, yea, I can do a couple k a day sometimes. Other days, I'm happy with 500. Other days, I just journal free-form for a page or two, or work on my blog, or revise past drafts, or maybe do a teeny poem...just to have written something. For me it's like checking the spigot to make sure it stays unclogged and that my mind stays in a writing mode.
I guess that kind of answers both questions. For the outlining/story building stuff, I certainly consider that writing. When approaching a new story, I do a lot of pre-work before I tend to start the first scene...it can take me two, even three weeks before I think I'm ready (not counting research). But during all that time, I don't stop writing, even if it's dishing out character and plot notes, or describing a new system of magic or culture to be put in my story.